The digital cloud is a personal blog about visual trends, music videos and everything else that circles in the digital media atmosphere.

La Vida Leica

When it comes to photography, almost no one disputes that Leica has had an impact on its history. And to celebrate their centennial anniversary, the Leica Gallery in Sao Paulo released a beautiful video recreating 35 of the most famous images ever shot. It pays homage to Magnum’s Founder Bresson amongst many other photographers that helped to define the genre and push future photographers even further.In the video, they mention that although not every famous photo was taken with a Leica, the company undoubtedly helped move photography out of the studios and into the streets and real life. By that they partially mean that they helped to move photography out of the studios and into the streets and real life–which is indeed true. Leica cameras helped many photographers build the foundations of photojournalism.

87 BOUNCES

That darn ball bounced through my movie history. A short film by HOTU.

James Kelly - Burn it down

Holy Shit! On a rare occasion, you see a video that makes you stop - stop what you’re doing, stop what you’re thinking, even stop how you’re breathing - a video that masters your emotions and alters your vitals. At that moment, when your heart jumps into your throat, and your nerve endings fire, you realize you’re seeing something memorable.

Music: “Jim” Swans

The Swell - Volvo

Marcus Söderlund is one of my favs directors. He delivers the goods with a visually compelling minute-long film called The Swell for Volvo. I love the intelligence of the whole. “The perspective in this film is pretty special; it’s not a first person perspective. The whole way through it’s the viewer’s film and view. Working in the element of water is fantastic – there is so much you just can’t predict or control.” Great cinematography, color and sound add to the cinematic look. LOVE!!!

WHO AM I

One of the best german movies i´ve ever seen. Director Baran bo Odar’s 2010 film The Silence was an international hit and landed him a coveted spot on Variety’s list of “10 Directors to Watch.” With his follow-up, the fast-paced techno-thriller Who Am I, that designation proves accurate indeed. A young, friendless computer geek becomes a most wanted man after he joins a crew of daredevil hackers, in this fast-paced techno-thriller from hot young German director Baran bo Odar. Fusing high-stakes intrigue, crackling tension and stylish action sequences, and set to an electrifying soundtrack by Boys Noize, Who Am I is a suspense-filled meditation on the search for identity in the information age.

Cage The Elephant - Cigarette Daydreams

Mark Pellington said: “A murder mystery? A love story? Real life madness? “Cigarette Daydreams” is an ambitious music video / short film inspired by real events and fictional images. It is a fractured, hallucinatory love story hatched by myself and lyricist singer Matt Shultz. A tale of madness and mystery, the dark but melancholy story follows a young woman coming to terms with her past and her future.

A black and white tribute to French New Wave cinema, with a bleak narrative, perfectly compliments its tone. Cage The Elephant have released this new video, the latest single from the group´s third album, last year Melophobia. Love.