The digital cloud is a blog about visual trends, developments and everything else that circles in the digital media atmosphere.

Vogue Original Shorts - Lena Dunham and Hamish Bowles

"The cover shoot is happening tomorrow and i don´t know how to Pose!" an exasperated Lena Dunham yells nervously at Vogue´s Hamish Bowles through the phone. Proving that your very first Vogue shot is far from easy, the Girls creator and the magazine´s editor-at-large star in an endearing short film (directed by Henry Joost and Ariel Schulman), that reveals just how she came to be yanking her polka dot collar from her neck on this month´s cover.

Notes on Blindness

"In 1983, after years of deteriorating vision, the writer and theologian John Hull lost the last traces of light sensation. For the next three years, he kept a diary on audio-cassette of his interior world of blindness. This film is a dramatization that uses his original recordings. Recently, John Hull responded to the diary entries in the film, reflecting on his memories of sight, alarm at the onset of darkness and his eventual discovery of beauty."


Life is short. Break the rules. Forgive quickly. Kiss Slowly. Love truly. Spank the monkeys. Laugh uncontrollably. And never forget anything that made you smile. Life may not be the party we hoped for, but while we´re here WE SHOULD DANCE. So let´s start the New Year with the new music video by Metronomy.

The video directed by Edouard Salier has a distinct 2001:A Space Odyssey/Gravity-vibe to it. It features frontman Joseph Mount travelling the universe in a spaceship, before running into some sort of cat-goddess. It’s a song about star-crossed lovers, horoscopes and break-ups.

Happy Holidays - Greetings from Chuck

Wishing you all a very happy and hearty Festive Season. See U in 2014.

The Great Transformation - FIFA

FIFA World Cup 2014 fever is quickly ramping up. Last week Adidas unveiled the game’s official ball Brazuca and now, Itau bank, another sponsor of the games, has created this big production film that shows the country of Brazil undergoing a massive transformation: it becomes one spectacular football stadium. The effects-heavy film was created out of Brazilian agency Africa and directed by Claudio Borrelli.

The Killers - Christmas in LA

The Killers have shared their latest Christmas single, Christmas in LA, whose proceeds will benefit the Global Fund to Fight AIDS. This is the eighth year that the Killers have partnered with RED, the AIDS awareness organization founded by Bono & Bobby Shriver, to produce Christmas single.

Directed by Kelly Loosli, the mixed media five minute video casts Owen Wilson as a melancholy out of work actor who is dreading December 25th in Los Angeles. The lonesome video features also actor Harry Dean Stanton and animation by Loosli´s students at Brigham Young University.