The digital cloud is a personal blog about visual trends, music videos and everything else that circles in the digital media atmosphere.

The Swell - Volvo

Marcus Söderlund is one of my favs directors. He delivers the goods with a visually compelling minute-long film called The Swell for Volvo. I love the intelligence of the whole. “The perspective in this film is pretty special; it’s not a first person perspective. The whole way through it’s the viewer’s film and view. Working in the element of water is fantastic – there is so much you just can’t predict or control.” Great cinematography, color and sound add to the cinematic look. LOVE!!!


One of the best german movies i´ve ever seen. Director Baran bo Odar’s 2010 film The Silence was an international hit and landed him a coveted spot on Variety’s list of “10 Directors to Watch.” With his follow-up, the fast-paced techno-thriller Who Am I, that designation proves accurate indeed. A young, friendless computer geek becomes a most wanted man after he joins a crew of daredevil hackers, in this fast-paced techno-thriller from hot young German director Baran bo Odar. Fusing high-stakes intrigue, crackling tension and stylish action sequences, and set to an electrifying soundtrack by Boys Noize, Who Am I is a suspense-filled meditation on the search for identity in the information age.

Cage The Elephant - Cigarette Daydreams

Mark Pellington said: “A murder mystery? A love story? Real life madness? “Cigarette Daydreams” is an ambitious music video / short film inspired by real events and fictional images. It is a fractured, hallucinatory love story hatched by myself and lyricist singer Matt Shultz. A tale of madness and mystery, the dark but melancholy story follows a young woman coming to terms with her past and her future.

A black and white tribute to French New Wave cinema, with a bleak narrative, perfectly compliments its tone. Cage The Elephant have released this new video, the latest single from the group´s third album, last year Melophobia. Love.

alt-J - Every Other Freckle (BOY)

alt-J has turned it on here in the final stretch. We’re less than three weeks away from the release of their next album This Is All Yours, and the English four-piece has paired the magnificent “Every Other Freckle” with not one, but two accompanying videos. Both Olivier Groulx - directed videos are visually similar but you have the option of following a boy or a girl, or both!

Metronomy - Month of Sundays

The final piece of visual wonderment for “Month of Sundays” does not disappoint. It’s a woozy motion-sickness-inducing trip set in concrete directed by Callum Cooper.

This album campaign has seen some pretty great visuals produced for the band, including the quaint animation for “Reservoir” by Daniel Brereton, the galactic outing in “I’m Aquarius” from Édouard Salier and music video master Michel Gondry working his magic for “Love Letters”.


Love. Roberto D’Amico and Dutch surfer Yannick De Jager scoring around Bali islands. The Indo flu is easy to catch – and once you’ve got it, you can’t stop going back.