Pinacoteca Art Museum of Sao Paulo: Le Curiosism

Saatchi & Saatchi has made ​​an interesting and exciting promotional video called “Le Curiosism” for the Pinacoteca art center in Sao Paulo, based on the idea that “curiosity killed the cat.”

The film, created by F/Nazca, is a portrait of human curiosity, showing the spirit of curious that dwells in each one. Le Curiosism reveals the cat that exists within the human being.

Director: Jones+Tino